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OOH Adtech1 day ago

ad:tech New Delhi 2026 kicks off

Held under the theme “The Bold Front,” day 1 of the  conference had conversations around how human creativity and intelligent...

Insights1 day ago

‘Need to create more awareness on the range of opportunities OOH offers’

As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP-...

Ad Policies & Regulations2 days ago

Karnataka Assembly passes Bill to regulate hoardings, allow levy of advertisement fees

The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.

Insights2 days ago

‘Empathy goes a long way in creating inclusive work environment’

March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...

Markets in Focus2 days ago

Australian outdoor advertising market projected to reach USD 1.9 billion by 2034: IMARC Group

The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.

Markets in Focus3 days ago

OOH emerges as a key driver of connected commerce strategies in the US – OAAA Report

New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...

Brand Insights3 days ago

‘OOH continues to be a highly strategic and performance-driven branding medium’

Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...

Campaigns4 days ago

Apple TV+ turns Times Square corner into a Formula 1 racetrack

The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.

Brand Insights6 days ago

‘OOH is how we show up in someone’s city, their neighbourhood, their daily commute’

Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...

Insights1 week ago

Trust: The deal breaker in marketing media mix?

The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...

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