Ad Policies & Regulations
Karnataka HC tells state govt to approve new ad bylaws by March 25
PIL was submitted to enforce the new Code of Conduct
In a hearing on March 15, Karnataka High Court has asked the state government to approve the new ad bylaws, viz. ‘Outdoor Signage and Public Messaging bylaws 2018’ by March 25. Bruhat Bengaluru Mahanagara Palike (BBMP) had submitted new bylaws for the approval of the state government some two months ago.
Besides this, there were two other PILs heard by the Court. In the first instance, there was a plea for display of public messages from the Election Commission which was allowed. However, the plea for political parties to be allowed to display their political campaigns in the outdoor was rejected on the ground of the hoarding ban.
-
Campaigns
Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner
-
Industry News
AI surveillance vehicle rolled out to monitor ads in Varanasi
-
Creative Concepts
Swiggy sets rats running to highlight on-time delivery promise
-
International Events
WOO Forum Seoul to spotlight regulation and automation in global OOH