DOOH revenue accounts for 74.1% of total net media revenue year-to-date
Shashank Shah, Co-Founder, UtopiaTech shares his thoughts on the changing trends and landscape of the Indian OOH sector ahead of the upcoming OOH Expo in Delhi...
This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory...
The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign
The app supports data on legal sites and identification of media
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies...
The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.
Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and...
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run...
Titled “In Living Memory,” the idea flips the traditional memorial bench on its head by celebrating those who have survived...
The campaign is executed in Chennai
The campaign has been executed across T2 of Mumbai airport
The billboard highlights District’s new offering, District Pass through which users can claim a ‘Buy 1 get 1 free’ offer...
The creative strategy focuses on humanizing the impact of global aid through punchy, relevant copy and evocative imagery.
Spanning over 2,310 square feet, the new mega-installation at Mantri Square Mall sets a new benchmark for large-format DOOH, offering...
As digital attribution gets murkier, more fragmented, and increasingly filtered through AI-driven proxies, OOH’s grounded accuracy becomes a competitive advantage....
DDX Asia 2026 will take place on 12-13 February 2026 at the Bombay Exhibition Centre in Mumbai, India.
Tom Goddard shares a new year’s message with the industry, reiterating the need to highlight OOH as a medium of...
The flagship plantation drive was organized at Chandak Treesourus, Malad West, where 4,000 saplings were planted as part of a...
UltraLED Displays is designed for use across corporate environments, command and control centres, Transportation, retail, public infrastructure, education, sports and...
The campaign is executed in Ahmedabad
A centerpiece of this nationwide takeover is a spectacular 3D installation on Boulevard Général Jacques in Brussels, executed in collaboration...
In the second episode of M4G Talkies, Bishwajeet Samal, CMO of the Volkswagen brand, reflects on marketing, mobility, outdoor advertising,...
Laqshya Media Group is also executing a massive, nationwide visibility campaign. Leveraging its dominance in the OOH sector, Laqshya has...