Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema, digital, out-of-home, mobile, and BTL activations.
Dhananjay Singh Kushwah, Founder, FOMOSO, shares insights on building a hyperlocal DOOH network in Madhya Pradesh and what the market looks like for DOOH in tier...
The dedicated manufacturing initiative LEDX was inaugurated in January 2026 in Vapi with an annual production capacity of approximately 50,000 square metres.
Goafest 2026 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).
The city’s metro system spans 55 stations covering about 68 kilometres in total.
Total projected revenue to the Authority, including State GST, is expected to exceed ₹250 crore over the duration of the contract.
The tender covers co-branding and inside advertising opportunities across Corridor-1 of the Kanpur Metro network.
Creativity has often a contentious area in OOH- a long standing lament being the absence of a creative approach exclusively for OOH. And now when it...
As Digital Out-of-Home scales across smarter infrastructure and data-driven ecosystems, media leaders highlight how technology, content design and contextual intelligence are shaping the medium’s next creative...
As DOOH evolves into a context-driven, intelligence-led medium, media owners explore how design thinking, cultural relevance and spatial integration are redefining creative impact.
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
The campaign is created by Leo Burnett UK
This is a teaser OOH campaign that takes off from the digital rollout hinting at a partnership between the two...
Skittle, a brand known for its attention grabbing provocative campaigns, has done it again, and this time with ‘visual irritation’...
The activation is executed by MOMS Outdoor
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
Dhananjay Singh Kushwah, Founder, FOMOSO, shares insights on building a hyperlocal DOOH network in Madhya Pradesh and what the market...
A report from Guideline highlights how digital transformation, budget reallocations, and category shifts are creating fresh opportunities for the OOH...
The dedicated manufacturing initiative LEDX was inaugurated in January 2026 in Vapi with an annual production capacity of approximately 50,000...
Goafest 2026 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).
The activation was executed at Worldmark Gurgaon
The campaign is developed by the creative agency GIGIL
New research from Accretive reveals while OOH Ad spend in US is increasing, there are still barriers for OOH investment
Chirag Shah, Director of Lumocast, discusses the rapid shift from static to digital signage, highlighting the demand for real-time content...
She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting...