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Markets in Focus1 day ago

68% of marketers would increase OOH spend with reliable third-party data verification

New research from Accretive reveals while OOH Ad spend in US is increasing, there are still barriers for OOH investment

DDX Asia3 days ago

Chirag Shah of Lumocast on what the Digital Display Market is demanding

Chirag Shah, Director of Lumocast, discusses the rapid shift from static to digital signage, highlighting the demand for real-time content...

People3 days ago

Motorola India appoints Ipshita Chowdhury as new marketing head

She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting...

Tenders6 days ago

Podhigai Media Group secures exclusive branding rights for Ahmedabad metro train

The city’s metro system spans 55 stations covering about 68 kilometres in total.

DDX Asia6 days ago

Mac Gangam on the market’s shift toward quality in DOOH

Mac Gangam, President, Shenzhen Atenti Technologies, shares insights from discussions with industry stakeholders at the expo.

Digital Display6 days ago

Surat unveils massive LED-illuminated display at Junomoneta Tower

WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.

Creative Concepts7 days ago

Channel 4 unveils ‘The Fountain of Filth’ on London’s South Bank

Executed by 4creative, the 10-metre-wide installation features 3D-scanned statues of real activists to promote the new factual drama, 'Dirty Business'.

Campaigns1 week ago

Tesco Mobile chills costs with ‘Frozen Prices’ OOH campaign

Created by BBH London, the bold outdoor rollout uses striking frozen imagery to spotlight the retailer’s commitment to price stability...

People1 week ago

Metro Brands appoints Harshvardhan Chauhan as Chief Marketing Officer

His appointment is expected to drive strategic growth for the footwear retailer’s diverse portfolio.

People1 week ago

Zitcha appoints Steve Biddle as chief commercial officer

Steve brings more than 25 years of experience across advertising, retail, and digital platforms. Most recently, he spent 14 years...

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