The new platform combines AI, data intelligence and localized marketing expertise to help brands deliver more relevant and effective consumer engagement at scale
Next in the series of reverse bidding, Vaishal Dalal, Co-founder & Director, Excellent Publicity, shares his views on the growing pressure on premium inventory valuation, the...
Jammu Tawi Railway Station serves as the principal rail gateway to the Union Territory of Jammu & Kashmir and is among the most prominent railway stations...
In a candid conversation with Media4Growth, Junaid Shaikh, Managing Director, Roshanspace Brandcom, and Manasa Madhusudhan, HOD – Marketing and Strategy, Roshanspace Brandcom, discuss reverse auctioning, the...
Haresh Nayak, Founder & CEO, Connect Network Inc., shares why the future of marketing lies in intelligent decision-making rather than traditional media planning.
Next in the series, where we talk to industry stakeholders on the problem of reverse bidding in OOH, Jayesh Yagnik, CEO, MOMS Outdoor shares his take.
In this series of conversation with industry players, we throw the spotlight on an issue that has long been a point of contention- Reverse Bidding. The...
As part of the mandate, the agency will manage end-to-end media responsibilities for the cement manufacturer, including media strategy, planning, buying, execution and performance management across...
The four year extension will focus on sharpening brand storytelling and deliver measurable business outcomes through a fully integrated approach combining brand-building with performance-led strategies to...
The company has secured multiple long-term outdoor advertising contracts across Jammu & Kashmir, strengthening its presence across urban centres, transit routes and pilgrimage destinations.
The creative carries the message, "myTrident welcomes you to Bharat Tex 2026, July 14-17," while seamlessly integrating the brand's identity...
The seven day activation was planned through global OOH specialist billups and Allen & Gerritsen.
The campaign has been created in partnership with Mural Republic
Tower 28 installed the world's first hypochlorous acid-spraying billboard in downtown NYC- the SOS Spritz Stop - to promote its...
A truck-mounted billboard with a provocative message and QR code turned Amazon employees into unexpected participants in Flipkart's latest campaign.
With over 25 years of experience across FMCG, telecom, broadcast and e-commerce, Jaikishin Chhaproo, Head Media & Brand PR at...
Drawing from over two decades of experience at the intersection of marketing, technology and business transformation, Prateek Sinha, Founder &...
The new platform combines AI, data intelligence and localized marketing expertise to help brands deliver more relevant and effective consumer...
The installation has been executed by WPP Media
Next in the series of reverse bidding, Vaishal Dalal, Co-founder & Director, Excellent Publicity, shares his views on the growing...
Prior to joining Mia by Tanishq, Kanukolanu served as the Head of Marketing at The Bear House, where she played...
“This year's 'Do the X!' theme aligns perfectly with our 'Outdoor to Outcome' vision,” says Gulab Patil, Founder & CEO,...
At the upcoming 20th edition of OAC, Meenakshi will steer a panel discussion aimed at nudging the OOH eco-system towards...
Piali Dasgupta Surendran, Vice President – Marketing, Sattva, will join the panel discussion how OOH as a medium can demand...
The campaign is executed by Coral Media
