Shantiswarup Panda of Novel Jewels joins OAC panel for a power packed discussion

Shantiswarup Panda, Head of Marketing at Novel Jewels, Aditya Birla Group, joins the esteemed lineup of panel speakers at the OOH Advertising Convention (OAC) 2025. He is set to contribute his insights to the thought-provoking panel discussion: ‘Is the future of OOH an AI prompt away?’ His participation promises to ignite a crucial conversation on the transformative potential of artificial intelligence in the Out-of-Home landscape. 

Shantiswarup brings over 22 years of extensive experience spanning diverse and dynamic sectors, including Jewellery, Fashion & Lifestyle, Personal Care, and Technology. His expertise encompasses a wide spectrum of marketing, category business management, and large-scale transformation initiatives.  

Throughout his career, Shantiswarup has demonstrated a remarkable ability to handle a diverse range of brands, from established market leaders and legacy brands to agile challenger brands and businesses built from ground zero. He has contributed significantly to leading names such as Aditya Birla Jewellery, Aditya Birla Fashion, Raymond, Unilever, and Infosys, navigating complex market dynamics and driving growth. 

His deep understanding of brand strategy, consumer engagement, and technological shifts makes him an invaluable voice for the panel exploring AI’s role in OOH. Shantiswarup’s insights into leveraging new technologies for marketing effectiveness will be particularly relevant.  

The 19th OOH Advertising Convention (OAC) 2025, themed ‘Mapping a New OOH-scape,’ will convene on July 18-19, 2025, at The Westin Mumbai Powai Lake. This premier event will explore the evolving OOH landscape, covering technological innovations, consumer insights, and creative strategies. Alongside the convention, the OAC Expo will feature the industry’s latest advancements. The event will culminate in the OOH Advertising Awards (OAA) 2025 ceremony, celebrating excellence in OOH.