OAC 2025, themed 'Mapping a New OOH-scape', aims to enable the OOH eco-system to explore new avenues and push new boundaries, setting an exciting new mandate...
The convention is scheduled to take place on July 18-19, 2025, at The Westin, Powai Lake, Mumbai.
The 19th edition of the Out of Home Advertising Convention to be held on July 18–19, 2025, at The Westin Powai, Mumbai, is set to offer...
Jagdeep Kapoor will draw on his extensive experience and expertise working with leading brands, to help empower OOH industry stakeholders with new insights at the Out...
The 19th edition of the much awaited Out of Home Advertising Convention (OAC), will be held at the Westin, Powai, Mumbai, spearheading discussions on the theme...
Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the...
At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home...
The awards were bestowed upon the three Indian OOH companies for taking the pioneering steps to go public and get listed on the stock exchanges.
The panel discussion on ‘How to get brands to show more love for OOH’ on Day 2 of the recently concluded OOH Advertising Convention 2024, had...
For a brand like TVS Motors, OOH helps connect with audience in many meaningful ways. Throwing more light on this was the engaging fireside chat between...
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance...
The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and...
The campaign is located at Noida Sector 52 Metro station
The campaign is conceptualised by Bare Bones Collective
The campaign is executed by Platinum Outdoor
Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing.
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The contract is for 67 metro stations with Rs. 700 Cr revenue potential
The store is the company's largest to date and features a significant retail space dedicated to major brands, including Adidas.
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development