Speaking at OAC 2026, Santosh Kumar, Chief Operating Officer at INNOCEAN India, explained how OOH can prove its value without relying on traditional click-based performance metrics.
At OAC 2026, Kaushik Vedula, Vice President – Marketing, Castrol India; Jaikishin Chhaproo, Head – Media & Brand PR, ITC Ltd.; and Jayesh Yagnik, CEO, MOMS...
Speaking at OAC 2026, Ichiro Jinnai, President – Japan Perion, said investing in OOH infrastructure, common standards and measurement systems is essential to grow the industry...
The thought-provoking panel discussion on the theme, 'Trust, Tech and Transparency: Time to revisit the 3 Ts?' on Day 1 OAC 2026, left the audience and...
Raheel Amjad, Managing Director of JCDecaux India, made a compelling case for the convergence of data and relationships to shape the future of the OOH industry...
The promotion comes as Hassnain completes 11 years with the Dentsu-owned OOH specialist, marking a significant milestone in his creative leadership journey.
Brizel Kizzy Pinto and Mehar Arunika from Roll Dot Agency won the Young Outdoorian Creative Contest 2026 for their campaign ‘PauseBoards’, earning an all-expenses-paid trip to...
At OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland, and Partner, OOH Capital, shared how great cities and impactful out-of-home advertising...
During his keynote at OAC 2026, Prateek Sinha, Founder & Managing Partner of TheFifth.AI, explained how the OOH industry can use AI to make advertising more...
As OAC 2026 kicks off, Kedar Ravangave, AI & Business Transformation Leader, opened the convention by setting the context for this year's theme, ‘Do the X’.
The campaign is executed by CASHurDRIVE Marketing Ltd., with Sakshi Advertising as the production partner
The campaign is executed by Coral Media with Sakshi Advertising as production partner
The campaign is executed by Platinum Communication
With creative direction by Jack McPartland, the work draws on humour and wordplay to bust some common tropes, using starlings,...
Positioned above a major arterial route, the installation commands attention from thousands of motorists and commuters, turning a routine journey...
The installation invited visitors to pause, reflect and engage with the brand through an immersive mirror-based experience, brought to life...
Raheel Amjad, Managing Director of JCDecaux India, made a compelling case for the convergence of data and relationships to shape...
The promotion comes as Hassnain completes 11 years with the Dentsu-owned OOH specialist, marking a significant milestone in his creative...
Brizel Kizzy Pinto and Mehar Arunika from Roll Dot Agency won the Young Outdoorian Creative Contest 2026 for their campaign...
Madison OOH won the maximum number of metals with 3 Gold, 8 Silver and 8 Bronze trophies, while WPP won...
At OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland, and Partner, OOH Capital, shared how...
During his keynote at OAC 2026, Prateek Sinha, Founder & Managing Partner of TheFifth.AI, explained how the OOH industry can...
As OAC 2026 kicks off, Kedar Ravangave, AI & Business Transformation Leader, opened the convention by setting the context for...
The 20th edition of the Indian Out-of-Home (OOH) advertising industry's premier event, the OOH Advertising Convention (OAC), was inaugurated today...
Anand will bring in marketer's perspective on building trust, leveraging technology and driving transparency in an increasingly data-driven advertising landscape.
