OAC

Billups’ Global Chief Growth Officer, Ranga Somanathan, to speak at OAC 2025

Published

May 22, 2025

Ranga Somanathan, Global Chief Growth Officer at Billups, the global OOH media technology company, will be a featured speaker at the 19th edition of the Out of Home (OOH) Advertising Convention (OAC) 2025. The convention is scheduled to take place on July 18 & 19, 2025, at The Westin Powai, Mumbai.

Ranga brings over two decades of extensive experience in media, marketing, and advertising. His professional journey began with foundational exposure to the OOH world through a summer internship at Leo Burnett. He subsequently held leadership roles across global media networks like Publicis and Omnicom, overseeing operations in diverse APAC markets. Additionally, he co-founded RSquared Global Ventures, where he provided advisory services to startups, corporations, and investors, with a focus on martech, data, content, and commerce.

In his current role at Billups, Ranga supports global growth initiatives, including market development and collaborative partnerships, aiming to leverage the company’s technology and insights for clients. His background provides a comprehensive view of the media industry from its grassroots to its global complexities and its intersection with emerging technologies.

Ranga will draw on his rich experience in strategic expansion, his understanding of the evolving media landscape, and his insights into the integration of media with data and technology to address OAC, the premier annual event for the OOH media industry in India.

OAC has for the last 19 years served as a platform for discussion, sharing of insights, and showcasing developments within the OOH sector. The event typically includes presentations from various industry stakeholders, panel discussions, and highlights new trends and innovations relevant to outdoor advertising.

The theme for OAC 2025 is ‘Mapping a New OOH-scape.’ Ranga’s participation is expected to offer valuable perspectives on the ongoing evolution and future direction of Out-of-Home advertising.