Mark Boidman of Solomon Partners and Barry Frey of the DPAA global trade body to speak at WOO congress in Mexico

The global Out of Home market is changing rapidly and two noted experts, Mark Boidman, Global Media Group Head at investment bank Solomon Partners and Barry Frey, President and CEO of the DPAA global trade body, are joining the speakers at the World Out of Home Organization Annual Congress in Mexico City from June 4-6.

Mark will dive into the key trends transforming the physical and digital landscape from AI-driven targeting to shoppable media experiences – and show how brands are leveraging connected tech to drive seamless consumer engagement across OOH, retail environments, and connected TV. He will also map the future of M&A in a consolidating media landscape.

Barry related theme is how the digitization of OOH advertising is transforming the industry, propelling media owners, tech, hardware, brands, and agencies to grow share of spend, revenues and propel the industry forward.

WOO President Tom Goddard says: “Mark Boidman is the world expert on Out of Home finance and the global media developments that drive it. In a long career he has advised on over $45 billion of deals in a number of media sectors and, while nobody has a crystal ball, he is uniquely placed to show Congress the direction the industry is taking. Barry Frey is one of the world’s leading advocates for digitization and the benefits it brings to many media, especially OOH. There could be no better guide to the particular challenges and opportunities that await OOH in a currently volatile global economy. We look forward to welcoming both in Mexico City.”