Campaigns1 day ago

Samsung launches integrated OOH Campaign across South Korea for Galaxy Z Fold8

The campaign is live across Incheon international airport and buses across the South Korea

Campaigns2 days ago

Siddha Sky spotlights seamless connectivity with OOH campaign in Mumbai

The campaign is executed by Enroute Advertising

Campaigns2 days ago

Cars24 navigates Gurugram floods with real-world OOH boat activation

The activation's production was executed by Sakshi Advertising.

Campaigns5 days ago

Havells brings AI-crafted appliance range to life with OOH showcase in Delhi

The campaign is conceptualized and executed by Posterscope India with Sakshi Advertising being the production partner

Campaigns1 week ago

Apple embraces everyday chaos in new ‘Relax, it’s iPhone’ OOH campaign

The campaign subtly draws attention to features such as water resistance, Find My, and the device's overall durability without overtly...

OAC1 day ago

“Relationship and data have to go hand in hand in OOH Industry”

From the changing role of relationships to the push for a common currency, Raheel Amjad, MD of JCDecaux India, shares...

People1 day ago

Khyati Shah elevated to President – Group Corporate Communications & CMO at Welspun World

Khyati announced the appointment on LinkedIn, sharing that she is stepping into the new role after nearly five years with...

Digital Network1 day ago

Times OOH upgrades the Media Experience on Mumbai Metro Line 1

The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...

Insights1 day ago

‘Shift the conversation from cost metrics to business impact metrics’

Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact...

OAC2 days ago

“The industry has to work together with the government to make better rules”

In Candid Chats@Backstage OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland and Partner, OOH Capital,...

Company News2 days ago

How this bunch of students from NIT Rourkela is building an OOH marketplace

A team of second-year engineering students at NIT Rourkela has built HoardSpace, a marketplace for buying and selling outdoor advertising...

Creative Concepts2 days ago

BKT Tyres unveils brand installation at Mumbai International Airport (T2)

The experience is conceptualised by Infectious Advertising

People2 days ago

Sahil Gambhir joins Rapport as General Manager – OOH

Sahil Gambhir moves to Rapport from WPP Media, bringing over 15 years of experience across OOH, cinema and experiential media

Creative Concepts5 days ago

Netflix puts a man inside a billboard to promote ‘The Last House’

The immersive OOH activation transformed a Sunset Boulevard billboard into a fully furnished living space, blurring the lines between fiction...

OOH Adtech5 days ago

Broadsign released 2026 programmatic DOOH trends report

Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...