International Events
Back To The Future The Musical to be featured at DPAA Video Everywhere Summit on Oct 15
The DPAA Video Everywhere Summit has a history of showcasing Broadway talent
DPAA has announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers.
The multi-award-winning Back to the Future The Musical is a high-voltage comedy. The iconic story is adapted for the stage by the movie’s creators Bob Gale and Robert Zemeckis and is directed by Tony Award winner John Rando.
“The DPAA Video Everywhere Summit has a proud history of showcasing Broadway talent on our stage,” said Barry Frey, President & CEO of DPAA. “Broadway has always leveraged out of home so it’s only fitting they share the stage with brands and agencies that also trust the medium to deliver results.”
This year’s summit features great global brands Colgate-Palmolive, GM, Mastercard, Danone, plus NBC News, GroupM, Omnicom, UM, Rapport, Wavemaker and others. The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.
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Insights‘Audience measurement will never be effective without asset measurement’
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Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation
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KitKat turns its logo into a quiet reminder to ‘have a break’
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