Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater

PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has installed a new 6 x 2m LED advertising wall at the historic Saarländisches Staatstheater in Southwest Germany.. 

Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in Saarland, bordered by France and Luxembourg – renowned for its diverse entertainment offerings, including opera, drama, ballet, standup comedy, concerts, and movies. 

Hosting around 30 new productions annually, amounting to some 700 events – including outside events – advertising and information are critical to ensuring ticket sales and the theatre’s ongoing success. Previously, all promotional banners and posters had to be created, printed and changed manually by staff daily, which was deemed impractical, unsustainable, and visually limited. 

Seeking a modern, digitised solution, the theatre teamed up with local AV/IT integration and event technology specialists, DooH Concept and LE-Eventtechnik GbR, with framework from Metallbau Patric Schmidt GmbH, to transform its communications with a fully digital, centrally managed LED solution, enabling fast, simple, and unlimited content creation and updates. 

Konstantin Flabouriaris, PPDS Sales Director for the DACH region, commented: “Installing the display on a listed building presented several challenges. A key requirement was designing a self supporting substructure that could be securely mounted to the theatre’s façade without causing any damage. The substructure was installed using a mobile crane on day one, with the LED wall fully completed by day ten, just in time for the theatre’s new season the following day. Working closely with the theatre’s team and its partners, it was a challenge we embraced, and the results speak for themselves.” 

Prof. Michael Schulz, General Artistic Director, Saarländisches Staatstheater, added: “The new digital daily advertising board from Philips enables us to make the wide ranging program of the Saarländisches Staatstheater even more visible, reaching out directly to visitors. There has been a significant increase in theatre attendance since installing our new LED wall.”