Aditya Birla Sun Life Insurance unveils India’s first-ever AI-driven interactive digital billboard

Platinum Outdoor, the outdoor-specialized unit of Madison World, has launched India’s first-ever AI-powered, real-time, interactive digital billboard at Juhu Beach for Aditya Birla Sun Life Insurance, one of India’s leading life insurance providers. This innovative campaign is part of brand’s widely acclaimed #BoodheHokeKyaBanoge initiative. 

The campaign invites participants to upload selfies, offering them a unique opportunity to catch a glimpse of their future selves. What sets this campaign apart is the real-time display of these AI-generated images on digital billboards, creating a highly personalized and engaging experience for the audience. This innovative execution captivated onlookers and set a new benchmark in the DOOH sector, demonstrating the limitless potential of blending AI with outdoor media. 

With this initiative, Platinum Outdoor has firmly established itself as a leader in the DOOH space, redefining how brands can interact with their audiences in imaginative and memorable ways. 

Sharing his excitement, Dipankar Sanyal, CEO, Platinum Outdoor & MRP, said, “At Platinum Outdoor, we are proud to lead the way in outdoor advertising with this groundbreaking innovation. By incorporating AI-generated, real-time images on digital billboards, we are not just displaying content — we are creating dynamic, personalized experiences that evolve with every moment. This first-of-its-kind technology marks a new era in how brands connect with audiences, and we are excited to be at the forefront of this transformation.”