Vodafone celebrates cricket fandom on digital screen
By M4G Bureau - May 23, 2018
The spectators who came to experience the match were clicked and the GIF went up on a large LED screen mounted on a giant Vodafone Unofficial Sponsor of Fans hoarding
Vodafone, the Unofficial Sponsor of Fans, leverages the digital medium to create an engagement with the cricket maniacs in Pune. The brand ideated a unique and delightful experience for them. Outside Gate No 2 entry, as spectators were walking into the stadium, Vodafone India made arrangements for spectators to get their images clicked, which were further displayed as GIF on a large LED screen mounted on a giant Vodafone Unofficial Sponsor of Fans hoarding.
The stadium, with a capacity of over 37000 spectators, was packed to its capacity as the last of the eliminator matches for this season was played. Beginning 4 pm, the Vodafone booth saw a continued trail of sports fans, who were delighted to see themselves on the LED screen. More than 3000 fans participated in the activity.
Ashish Chandra, Business Head - Maharashtra & Goa, Vodafone India said, “Vodafone’s continued association with different sporting platforms allows us to create innovative and rewarding experiences for our customers. As Pune had the fortune to host the last of the eliminator matches, Vodafone, the Unofficial Sponsor of Fans, this season wanted to celebrate the fanhood of all spectators and gift them the thrill of being seen by thousands, just like their sport heroes. It was indeed a privilege and pleasure to have visitors enjoying our special Vodafone Unofficial Sponsor of Fans delightful GIF initiative in very large numbers”.