By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32†screens) on five busy escalators at the heart of Zurich's main station
In the modern Löwenstrasse and Museumstrasse low-level stations in Zurich, Switzerland’s largest main station, five busy hotspots are being equipped with 64 Escalator ePanels. Multiple successive screens with dynamic image flow technology will accompany passengers up and down the escalators. Escalator ePanels are suitable for individual, multiple or synchronously played still images or animations. They support the storytelling with moving images and messages that cross the screens. “The creative design possibilities are practically endless, creating new scope for extraordinary advertising effects. The target group will be reached in a receptive waiting situation and can be accompanied for the entire escalator journey. This format gives new meaning to storytelling with moving content and attracts a great deal of attention,” according to Head of Partner & Product Management, Beat Holenstein.
High-impact, flexible and innovative
The long descents and escalators in the low-level stations have created a new, unique environment that enables the innovative implementation of Escalator ePanels in Switzerland. “Together with SBB and its market partners Kilchennmann AG and Burri Public Elements, APG|SGA developed these special advertising media over two years. The use of high-quality materials means they integrate perfectly into the infrastructure. The Escalator ePanels set new visual and technical standards,” explains Head of APG|SGA Rail, Chris Mühlemann, who is responsible for implementation.