By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.
Some of the world’s biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.
Evening Standard quoted Lorna Tilbian, media analyst at Numis Securities, saying: “A mega-size hoarding is worth much more than six hoardings. You can safely say this is the billboard equivalent of the Super Bowl — prime ad space in the busiest bit of the world’s leading global city.”
Land Securities added: “We are working with experts in new technologies and out-of-home marketing to completely reposition this iconic site, giving advertisers innovative ways to interact with the two million weekly passers-by.”
Courtesy: FEPE International Newsletter