By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International
It will eventually include the automated buying of non-digital panels, but initial focus is on DOOH inventory to give advertisers the ability to alter and deliver campaigns in real-time.
William Eccleshare, chairman and chief executive of Clear Channel International, said: “Programmatic buying has revolutionised the buying process in many key media sectors and we believe it will do the same for out-of-home. We are making our media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time."
The launch of the Clear Channel offering means advertisers can now access and buy audience-based packages across its DOOH using programmatic platforms including Adform, plus a proprietary Clear Channel offering.
Courtesy: FEPE International Newsletter