Canada's Pattison Outdoor enhances DOOH planning & monitoring tool

Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)

Canada's leading Out-of-Home advertising company Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitness™ Proof of Performance (POP), which now includes the ability for clients to capture data and images for their digital outdoor and Onestop Network advertising campaigns.

Randy Otto, President/CEO, Pattison Outdoor Advertising, has been quoted in the media as saying: “Pattison Outdoor was the first to introduce an advancement in Out-of-Home campaign proof of performance reporting with Eyewitness™ POP, which allowed our clients to monitor their Outdoor and Transit campaigns, while creating a level of transparency never before seen in our industry.”

“Today, as part of our ongoing efforts to provide our clients with state-of-the-art customer service, we are excited to introduce another advancement for our Digital Outdoor portfolio and Onestop's Digital Networks. An industry first, this addition to our web-based platform provides clients with direct access to monitor their Digital Out-of-Home campaign information. This new capability will have all of the same reporting features that clients would expect from our Out-of-Home reports, but with the added ability to capture images for every upload and creative change for their digital advertisements,” said Otto.