Forrest Media selects Daktronics video displays for Scotland installation
By M4G Bureau - February 10, 2017
First 8-millimeter outdoor displays in Europe installed in Glasgow
The people in Glasgow, Scotland, are enjoying new sights as they pass by The SSE Hydro Arena as Forrest Media has selected Daktronics to install two LED video displays to share brand and advertising messages with the masses.
According to Dakatronics release, the installation of two 8-millimeter LED video displays, the first of their kind in all of Europe, took place this past August in Glasgow, Scotland, and expands Forrest Media's network to 19 giant displays throughout the UK.
Forrest Media MD Marc Keenan said, "We are delighted with these new screens. The combination of the 8-millimeter tiles and the new cladding at such a 'go to' location looks amazing and this latest development reinforces our continued investment in the DOOH medium."
Each display measures 4.02 meters tall by 8.05 meters wide and features a tight 8-millimeter line spacing for higher resolution in this outdoor application. The displays are positioned near The SSE Hydro Arena and on the soon-to-be-built site of the first new build Radisson Red Hotel in Europe, which will also be the first hotel development by the Forrest Group.
The displays are controlled via a Scala solution, enabling full control of branding, advertising and bespoke dynamic content.
"Having worked with Daktronics for five years, this was my first opportunity to deliver a project in Scotland and I was delighted when Forrest Media awarded the contract to Daktronics," said Rahman Amin, Daktronics project manager. "From day one, we assembled a project team to work closely with the Forrest team to ensure all unique aspects were captured and requirements were understood. I am pleased to have delivered Daktronics first project with Forrest Media on time and within budget with the support from Ashleigh Signs."
Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.