oOh!media has appointed Hivestack and Vistar Media as Supply-Side Platform (SSP) partners ahead of the launch of its new programmatically traded inventory.

As a market leading pDOOH adtech company, Hivestack will complement oOh!’s existing relationship with Vistar Media, which remains an SSP provider.

oOh! launched programmatic trading in 2021 and have continued to increase supply across its diverse and substantial asset portfolio, including large format, street furniture, retail and office networks, enabling clients to buy scaled programmatic OOH campaigns.

The combined market coverage of Hivestack and Vistar Media as a supply side platform, together with their large integrations with omnichannel Demand-Side Platforms (DSP) will support oOh!’s continued programmatic growth.

Emma Hegg, Group Director – Platforms, oOh! said: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future. As OOH continues to evolve, it’s imperative that we build a future that ensures clients have ease of transaction and shared capability across multiple data points, across all channels in a connected and simplistic way, ultimately driving stronger results for advertisers.

Photo credit: www.oohmedia.com.au