Sapat Parivar Tea captures audience with audio ads in media dark areas
By Pray Jani - December 05, 2019
The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited
Often, brands find challenge in targeting remote locations due to devoid of enough marketing apparatus. Sapat Parivar Tea, looking en-cash this festive season, found a solution with audio ads to beat the challenge for their ‘Utsav Parivarcha’ campaign. Aimed to increase the brand awareness & brand reach, the brand ran an audio campaign supported with store branding to announce offer scheme in the interior parts and media dark areas in association with Vritti Solutions Limited.
The brand offered consumers assured gift on every offer pack along with various exciting prizes like i.e., Car, Activa, Refrigerator, Android Phone, Paithani Saree, Cook Top, Mixer, Parivar 1kg pack.
The prize-based campaign received a tremendous response, with over 6 lakh consumers, receiving gifts, and thousands won the exciting prizes. The brand targeted the consumers’ sentiment of making more purchases during the festive seasons. This was a 2 month long campaign executed across Maharashtra, which concluded on the 30th November.