Park Avenue showcases fashion that will ‘knock your socks off’
By M4G Bureau - December 28, 2017
The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions
Park Avenue, a premium lifestyle brand from the house of Raymond, has launched a stylish outdoor communication to promote its Neo Fit Trousers & Suits that are ankle length, lean and stylish. Considering the style of this new fashion line, the brand targeted the men audience of 25-44 age from SEC AB category with a swaggy statement saying ‘Fashion that will knock your socks off’. Initiated in association with MOMS Outdoor Media Solutions , the campaign was kicked off in Delhi, Bengaluru, Chennai and 20 other cities across India.
The agency selected high performing media formats in each of the target cities, apart from for instance Delhi Metro train wrap, mall media, etc., leading to the optimum utilisation of investment. LED innovations were also executed in Mumbai & Bengaluru.
Commenting on the campaign, Jayesh Yagnik, CCO, MOMS Outdoor Media Solutions, said, “It’s never easy when you have to target predominantly male audience who are youthful, energetic and constantly on the move. It is very important that one has to marry a strong strategy with the right planning to achieve the results while ensuring that the set objectives are met. I am very happy that the campaign has delivered the right kind of result and buzz".