In a matter of three hours after the Lok Sabha election results were out, leading OOH firm N S Publicity rolled out ETV's congratulatory message to Narendra Modi following the Bharatiya Janata Party's stupendous wins. The message was deployed in the outdoor at 60 sites in Ahmedabad. N S Publicity used a mix of hoardings, unipoles and gantries for this. The firm apparently did the groundwork earlier in the day and kept itself ready for the rollout just as the election results came through.

The message went out in Gujarati, and it was mainly displayed on the city's prominent routes and roads like Airport Road, India Circle, Ashram Road and BJP Office Road.