Beauty and wellness conglomerate VLCC rolled out an OOH campaign in Delhi and Hyderabad using TDI Media Services network. The campaign was executed in Malviya Nagar, Delhi with displays on bqs and gate branding at the RWA (Resident Welfare Association) societies. The primary objective of the campaign in Malviya Nagar was to announce the launch of the premium beauty salon which is called Facial First, introduced for the first time in India by VLCC.

The Hyderabad leg of the campaign covered locations such as Banjara Hills, Kukatpally JNTU, Sri Nagar Colony, and Anand Talkies. Towering hoardings on busy roads announced the presence of VLCC centres in their vicinity.