UP-based OOH media owner, India Outdoor, recently rolled out an outdoor campaign for Sony Bravia spreading over 10 towns in UP such as Kanpur, Lucknow, Allahabad, Varanasi, Gorakhpur, Azamgarh, Etawa, Deoria, Jaunpur and Sultanpur. For this campaign, the brand selected sites in the major towns and the B class towns. With a total volume of 20,000 sq.ft, the campaign demanded maximum illumination to the selected sites. Rakesh Valmiki of India Outdoor mentioned, "Since Diwali is right around the corner, India Outdoor provided the client with sites which are surrounded by the electronic showrooms, so that the brand achieves maximum coverage. This outdoor campaign can easily attract the target group because the sites are selected very carefully and they expect that it will catch maximum eyeballs.” The duration of this campaign will be 35 to 40 days.