Last updated : December 05, 2017 6:53 pm
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
The campaign creative featured the brand ambassadors -- national award winning veteran actor Sharmila Tagore and popular Bengalee actress Rachana Banerjee.
Manish Chandy, Managing Partner & Client Success Lead, Ecosys OOH, explained, “We at Ecosys OOH ran our planning tool Systemapit to arrive at the most frequented routes and a load factor assessment of transit buses based on smart phone density; layered on travel pattern data and consumer life-cycle on Google APIs and arrived at the routes where the brand needs to be present.”
Commenting on the outcome of the campaign, Sujit Banerjee, CEO, Ecosys OOH, said, “The agency was thrilled to be partnering Saloni. Technology is changing the way OOH is planned and bought. We are delighted that we are being an active participant in the changing scenario.”