Delhi-based Adworth Media recently executed a brand activation campaign for Ricoh DSLR range of camera in noted malls across some major Indian cities. The malls that were part of these activations include Chandigarh's Elante Mall, Lucknow's Sahara Ganj Mall, Hyderabad's Inorbit Mall, Pune's Seasons Mall and Ahmedabad's Alpha One Mall. The activations took place on weekends in the last two months.

Speaking about the activations, Yuvraj Mittal, Business Head, Adworth Media Pvt Ltd, explained, "In these brand activations, we had used Ricoh's DSLR Range of camera by the name of Pentax wherein our professional photographers clicked pictures of people visiting the stall and printed them through Ricoh printers which were then given to the visitors on Ricoh Jackets itself. These led to visitors getting first hand and real time idea of the picture quality of the cameras and print quality of the printers.”