By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
Milestone Brandcom conceptualised and executed the 6-city innovative campaign
Organic India, a leading manufacturer and exporter of organic herbal tea, formulations and supplements went big on OOH this season. The Lucknow-based company is a household name with its top selling product ‘Tulsi Green Tea’. The brand recently tied up with Milestone Brandcom for launching an OOH campaign in top 6 metro cities of India. The objective of the campaign was to position Organic India as the market leader and inform and educate people about the varied range of products in its portfolio. The brand wanted to promote healthy conscious living with its wide range of products such as quinoa, coconut oil, ghee, honey, wheat grass, chyawanprash, and different flavours of green tea among others.
Apart from this, on one of the main roads in Pune, Fatima Nagar, on a large size gantry, huge cut outs were put up with a halo effect showcasing the different products of Organic India. Also, in Mumbai and Delhi, to showcase the range, product cutouts were made to move in a horizontal fashion with the help of channels on the billboard.
Abhinandan Dhoke, CEO, India, Organic India, said: “Organic India is making conscious efforts to promote Healthy Conscious Living through our wide range of organic products in the market. We are pioneers of organic wellness products category and corporate sustainability. Organic India has always used advertising as a medium to educate consumers to help them make informed choices. This OOH campaign was an endeavor to strengthen and communicate our Healthy Conscious Living platform to our consumers and drive sales for the brand. The innovations at high-end touch points which Milestone has executed for us, have been able to generate WOM for the brand. This is our first OOH campaign and we are happy with the market reviews and overall results of the campaign.”