Nalli drives footfalls to its store through OOH
The leading saree brand executes a high decibel outdoor campaign for three months, to capture the attention of passersby and lead them to the store.
Nalli Silk Sarees, a leading silks and wedding sarees brand in South Indian, is best known for their Kancheevaram sarees. However, the brand wants to reposition its identity by offering a collection beyond Kancheevaram sarees. To communicate the same, the brand utilized the OOH medium to make strong impact on their consumers in Bangalore.
The Nalli Silk campaign was seen for three months and majorly deployed on six large format billboards across the city. The parameters were intelligently designed for media planning. The major high traffic junctions and traffic leading towards the stores areas were tapped for the campaign.
Also the entire magic box flyover was branded. The campaign was carried on 50 back lit pole kiosks at Malleshwaram's main traffic junction leading to the store. According to the brand, the outdoor campaign left the desired impact among the people and Nalli's existing customers. The campaign was purely planned and executed by Bangalore-based OOH agency Wall Street Outdoor Solution, Bangalore and the creative was supported by Lintas Initiative agency.
Nalli Sarees
Lintas initiative
Wall Street Outdoor Solution
First Published : April 26, 2013 12:00 am