By: VJ Media Bureau
Last updated : December 05, 2017 7:01 pm
The Chennai-based media owning firm brands over 120 dwelling units on a hill to build a looming presence for the cellular major in the bustling hill station
Loyal Ads has entered into a three-year agreement with the village that houses the branded dwelling units, wherein the firm is also undertaking community development activities there like building a compound wall around the village temple.
Commenting on the branding exercise, Ponnappan Venkatachalam, Managing Director, Loyal Ads, said the location is strategic in that it is visible to people approaching the hill station by road, even as they negotiate the hair-bend curves.
Loyal Ads is an active OOH player in key cities in Tamil Nadu like Chennai, Tirunelveli, and Coimbatore.