Last updated : December 05, 2017 6:53 pm
Laqshya Advertising bagged the creative artwork related to Income Tax Declaration Scheme from the Income Tax Department. The campaign was then rolled out on different OOH formats
The Group subaequently executed the OOH campaign using a mix of formats that included unipoles, bqs, etc.
Talking about the campaign, Rajesh Mendiratta, AVP, Laqshya Advertising, said, “The responsibility to deliver to institutions like the Income Tax Department is challenging since there are a lot more norms to be adhered to when it comes to DAVP ads. We have been working with a lot of government bodies and we are extremely excited and privileged to have won the creative pitch for their print and outdoor advertising. It is a matter of pride to have IDS as our client and we look forward to working and winning many such creative pitches in the future.”