Kotak Securities launched a 10-day outdoor campaign in Mumbai urging investors to tap stock market investment opportunities in view of the positive sentiment prevailing in the market. The financial service firm rolled out the campaign with the proposition'Trade Now. Trade with the best.' MOMS Outdoor Media Solutions planned and executed the campaign.

MOMS used traditional formats like billboards, gantries and bus shelters for the campaign. The media deployment was planned in a manner that the campaign was visible on routes that have a high volume of morning traffic. Also, media sites at places that see a high concentration of business people were selected for the campaign.