Kotak Mahindra Bank launched a major OOH campaign after its merger with ING Vysya. The merger makes Kotak Mahindra Bank the fourth largest bank in the country with an extensive spread of bank branches. The OOH campaign highlights the bank's reach across different markets.

Madison Out-of-Home Media Solutions (MOMS) planned and executed the campaign that was rolled out in the metros, Tier 2 and Tier 3 markets for a duration of 10-25 days. In all, some 85 markets have been covered.

MOMS planned ubiquitous presence for the bank in the outdoor to create an impactful impression in the minds of Kotak Mahindra and ING Vysya customers. Through the campaign, a significant number of ING Vysya customers were reportedly updated about the acquisition.

MOMS used a carpet bombing strategy to outshout other campaigns in various locations of the country, especially in business hubs like Bandra Kurla Complex, Lower Parel and Nariman Point in Mumbai.