Last updated : December 05, 2017 6:53 pm
JOTUN Paints resorts to a high-visibility Ooh campaign in important cities of Kerala during the festivities of Onam.
To leverage its global ambition with a strong local brand positioning, JOTUN Paints takes the OOH route in three important Kerala cities, Kochi, Calicut and Thiruvananthapuram. Revolving around the tagline, “From Paris to Thiruvananthapuram”, the campaign was rolled out in high impactful billboards were selected both on second city highways and main arterial routes.
Commenting on the outcome of the campaign, Paul Mathew, Marketing – Jotun India Pvt Limited, said, “From an universe of around almost 130 locations, Ecosys OOH was able to optimise the final roll out by identifying close to 40 locations which were relevant from TG point of view. After removing the spill over they were able to pin down 20 locations avoiding media overflow. We are glad that team not only eschewed brand expectations but also delivered a seamless campaign.”
Sujit Banerjee, Director & CEO, commented, “The juggernaut of the Ecosys OOH continues and the clients are continuing reposing faith on our abilities because of our distinct offerings that result in immersive experience for the client brands”.