Jealous 21 launched its new collection of women's wear recently, to promote which, they partnered with Mumbai-based Jaaguar Media Solutions for the execution of an outdoor campaign. The campaign which was primarily laid out on hoardings, was spread across the cities of Mumbai and Pune. Keeping in mind that the TG was predominantly the college-going women, the hoardings were put up in locations where there is a significant footfall of young adults.

With the campaign titled'Butt Out', Jealous 21 urges young women to keep their individuality intact and not give in to ridiculous conventional aspects of relationships. The young adults of Mumbai were greeted with this refreshing message on all major arenas including Bandra Sea Link, JVPD Circle, Mahim Causeway, Lower Parel Flyover, among others. The campaign also aimed to reach the college crowd in Pune with the same message.

Jaaguar Media Solutions, the agency that executed the campaign provided the brand with creative and executive support. Rose Gomes, co-founder of Jaaguar Media Solutions mentioned that, with the campaign the agency was trying to provide the best leverage possible to the brand in terms of reaching out to the customers. It was vital to provide visibility to the brand in the areas that held a good movement of their TG.