IDBI Federal Life sprints the Marathon on Kolkata Metro

The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4

Incoda Media Services has executed the exterior branding of Kolkata Metro rakes with creatives of the upcoming IDBI Federal Life Insurance Kolkata Full Marathon that has the Master Blaster Sachin Tendulkar as its brand ambassador. Following Tata Steel 25K marathon campaign, which was covered last month and Kolkata Police Marathon campaign held earlier this month, Incoda Media Services has now worked on the exterior branding for the Full Marathon that will be held on February 4.

 “We have various media, among which metro branding is one of them. Metro is the lifeline of the city. So whenever such campaign occurs we get associated with such brands for metro as we have the media rights for metro branding in Kolkata. When this kind of marathon takes place and national players come forward to put up these campaigns, they boost up the citizens and we feel proud of it. Moreover, Kolkata requires this kind of campaign as Kolkata is not a P1 market for a lot of companies and considering business in the current market scenario it is not as good as it should have been. So this kind of national campaign happening in Kolkata is really good in the current scenario”, said Arijit Dutta, Director, Incoda Media Services.