HT Leadership Summit marks big presence on Delhi OOH canvas

Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio were used for the campaign

The Hindustan Times Leadership Summit, a conference where visionaries lay out their blueprint for the future of the nation, was promoted in a big way on the Delhi NCR OOH landscape. Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio were obtained for the campaign while more than hundred mediums were deployed for this campaign.
 
It is a summit that is one of a kind. The audience, composed entirely of invitees, is drawn from the powerful, the best and the brightest. The impact of the Summit is magnified in each session, where they go into greater depth on several issues.

“We had to move on a massive publicity drive by means of OOH formats. All leading roads and major congregation touch points were preselected through relevant planning tools and guides. A crisp and visually appealing creative depicting the leaders with a message “The Change India Needs” was created for the campaign,” said Shuvanu Chaudhuri, Vice President-Integration & National head, Steadfast Viewcom.

Rajan Bhalla, Group Chief Marketing Officer, Hindustan Times, added, “Hindustan Times Leadership Summit is one of those rare places where you are served a rich intellectual feast. From politics and spirituality to economy and national security - we saw a flurry of radical ideas to transform the country.”  
 
Chaudhuri added, “It is nothing less than an honour and privilege to be associated with a marquee brand like Hindustan Times, We are elated to be the chosen ones for planning and executing a property of such repute. The only challenge which we faced whilst planning was to get the best deals for all required premium media by our client and raise the standard of servicing and deliverance on commitments made for this campaign”