By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers
“It is vital for us to be a part of the local celebrations as Gionee stands for spreading smiles and we are committed to it”, said Nomit Joshi, AGM, Gionee.
Rapport won Gionee’s OOH account earlier this year and launched a campaign for Gionee’s Marathon M5Plus smartphone across 40 towns in India that spanned over 15-30 days. Later, Gionee kicked off the festive season with the massive 52-city campaign for Gionee S6 with Bollywood actor Alia Bhatt that will run for nearly two months. This campaign also covered airports and Metros trains in Delhi.