Last updated : December 05, 2017 6:53 pm
MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai
MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai. The campaign, deployed on some 216 sites, amplifies the brand’s tagline “Freecharge kiya toh cash diya” to build an awareness of Freecharge e-wallet.
Commenting on the campaign planning and execution, Jayesh Yagnik, COO, MOMS Outdoor Media Solutions, said, “Mobile wallets are one of the best ways for monetary transactions and there could not have been a better timing than this in the wake of demonetisation by the Government. The objective of the campaign was to build mass awareness and thereby preference for Freecharge wallet.”
“We decided to create mass reach with considerable impact in both Mumbai and Delhi. We designed the entire campaign to reach out to people standing in long queues at different banks and ATMs and to reinforce the thought of the campaign which is Freecharge = (the new) Cash i.e. ‘Freecharge kiya toh cash diya’ from the fact that there is difficulty in daily transactions faced by the merchants as well as consumers. All key commercial/ shopping hubs, residential hubs, malls and key arterial roads have been covered. We planned massive reach through frequency media such as bus shelters and tactical hoardings across both the cities.”