Bigg Boss Tamil season 3 goes big on OOH

Star Vijay channel has utilized a big bunch of OOH media formats to build buzz for the show in a month-long campaign

Season 3 of the Tamil edition of popular reality show Bigg Boss, hosted by actor turned politician Kamal Haasan, is all set to be aired on Star Vijay on June 23 and the promos for the same have been making a splash on OOH formats.

The month-long campaign has utilised 50 hoardings of DBL Medias, 50 bus shelters of Laqshya Media Group and Chennai-based Skyrams.

Targeted at all kinds of audiences, the campaign has presence across areas like Egaduthangal, Butt Road, and Ashok Pillar, to name a few.

The show host, star Kamal Haaasan, is the highlight of the creative, which has also carries an interesting tagline that when translated means, “This isn’t just a show, it’s our life”.

Speaking about the promos, Ramesh S. CEO, DBL Medias shares, “We are extremely proud to be associated with the top rated show of South India, the Bigg Boss 3. The campaign required high visibility across sections and we ensured the same both in terms of quality and quantity of hoardings. The campaign has given the required thrust and prelude to the program launch on June 23rd.”