Campaigns

DDB MudraMax-Experiential crafts signature bat campaign for LG

LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favourite team

Published

March 4, 2015

Bhawana Anand

Being the official sponsor of the ICC World Cup 2015, LG planned to rejig the zeal of cricket among Indian cricket fans by giving them an opportunity to sign a bat and send wishes for their favourite teams. An experiential event was organised and executed by DDB MudraMax-Experiential’signature bat campaign’

A gigantic bat (26′(W) x5′(H) x2.25′(D)) was created for the event. Further the bat was kept at strategic locations across Hyderabad, Mumbai, Delhi, Gurgaon and Noida along with the ICC World Cup Cricket Trophy which was kept on display for the spectators.

It amazed the audience with its sheer size and overwhelmed them with the thought of getting an opportunity to send personal good wishes and messages to their favourite team. The original World Cup trophy being on display brought back the nostalgia of winning the World Cup last time and geared up the audience to cheer India to win it back this year.

The word about the’signature bat campaign’ spread soon with the Mumbai location alone experiencing a footfall of over 50,000 audiences to see the bat. The campaign was a success as more than 2,500 people from across cities signed the bats and wished their team.

On this initiative, Niladri Datta, Head- Corporate Marketing, LG Electronics India, said; “We are extremely proud to be the official global partners of ICC for all these years and to be a part of 2015’s biggest sporting spectacle, the ICC Cricket World Cup 2015. Indians are one of the biggest followers of cricket across the world and it gives us immense pleasure and delight to offer our consumers and cricket lovers an opportunity to experience the trophy in person and share their good wishes with the Indian team through the Big Bat ceremony arranged across five cities. With this activity, LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favourite team.

Mandeep Malhotra, President, DDB MudraMax, said: “Cricket still remains the one unified religion of our country. Making the signature bat for seeking well wishes for the teams across the country was a brilliant idea, requiring operational excellence. We are glad that our campaign garnered a lot of awareness and buzz right before the World Cup 2015. I believe that this campaign was quite instrumental to set the momentum rolling for the cricket season.