Dabur distributes immunity modaks this Ganesh Chaturthi

In order to promote Dabur’s Ratnaprash, the brand has distributed immunity modaks on the occasion of Ganesh Chaturthi festival. The brand has collaborated with Anuragh Madison which has conducted a distribution drive at two key pandals in Mumbai, namely Lalbaugcha Raja and Girgaon Cha Raja. The agency distributed over 11,000 modaks to devotees during the festival.

At Lalbaugcha Raja, the association had set up plasma and blood donation camps at the pandal. As a gesture to thank the devotees for their donation during Covid19 times, the modaks prepared with Dabur’s Ratnaprash were served to all donors. While at Girgaon Cha Raja, these modaks were served to everyone who visited the pandal to seek Lord Ganesh’s blessings.

Ratnaprash is made up of various Ayurvedic ingredients such as Ashwagandha, Giloy, Mulethi , Pippali and Abhrak Bhasma to build stamina and strength.

Commenting on the initiative Dr. Durga Prasad, Head Marketing- Ethicals, Dabur India Ltd, said, "Due to Covid19 pandemic many puja associations are not going to set up Ganesh Idol, instead these pandals celebrated puja by organising plasma and blood donation camps. Keeping this in mind, to support these pandals and to boost immunity among the donors and visitors during this pandemic, we have created these special modaks made with Dabur Ratanprash, which is known for boosting the immunity.”

About the campaign, Sunny Vohra, CEO, Madison Turnt & Anugrah Madison said, “Having created an offering that brings together the faith of people along with the goodness of Ayurveda to promote good health, Anugrah Madison and Dabur continue to collaborate in ventures that work towards the growth of the brand and community.”