Contracts & Investments
WPP Media wins integrated media mandate for LT Foods’ Daawat
The mandate covers end-to-end media strategy, planning, buying and activation.
WPP Media has been appointed as the integrated media partner for LT Foods Limited, taking charge of the media mandate for its flagship brand, DAAWAT®, in India.
The mandate covers end-to-end media strategy, planning, buying and activation. WPP Media will leverage audience intelligence, AI-powered planning, data, technology and integrated media capabilities to build connected consumer experiences and drive measurable business outcomes.
The partnership is aimed at strengthening DAAWAT’s relevance among Indian consumers while supporting LT Foods’ growth ambitions. WPP Media will work on developing a future-ready media ecosystem focused on deeper consumer engagement, stronger brand equity and sustainable growth.
The agency will bring together strategic insight, precision planning and cross-channel media capabilities to help LT Foods navigate India’s evolving consumer and media landscape.
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