Contracts & Investments
WPP Media wins integrated media mandate for LT Foods’ Daawat
The mandate covers end-to-end media strategy, planning, buying and activation.
WPP Media has been appointed as the integrated media partner for LT Foods Limited, taking charge of the media mandate for its flagship brand, DAAWAT®, in India.
The mandate covers end-to-end media strategy, planning, buying and activation. WPP Media will leverage audience intelligence, AI-powered planning, data, technology and integrated media capabilities to build connected consumer experiences and drive measurable business outcomes.
The partnership is aimed at strengthening DAAWAT’s relevance among Indian consumers while supporting LT Foods’ growth ambitions. WPP Media will work on developing a future-ready media ecosystem focused on deeper consumer engagement, stronger brand equity and sustainable growth.
The agency will bring together strategic insight, precision planning and cross-channel media capabilities to help LT Foods navigate India’s evolving consumer and media landscape.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Traya Health uses a 7-ft hair-filled cube to start a conversation on hair fall
Aashirvaad Salt Active takes heart-health message to Delhi streets
adfest unveils new logo designed by Santosh Padhi of Into Creative
Sunder Balasubramanian concludes four-year tenure as Myntra CMO
“Media in Gujarat is becoming very expensive”
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Video Editor
Job Description: Editing videos of editorial interviews, in-house events, video podcasts, promotional videos and others based on team brief Planning...
Content Editor-Writer
Job Description: Editing daily news copies and magazine articles Writing industry research and interview based articles and client focused content...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
BackLite UK upgrades Landscape Gallery portfolio
The Landscape Gallery is a portfolio of eight high-quality, high-resolution LED technology large-format digital screens positioned in prime London gateways...
Ambrane brings a playful twist to metro OOH for its charging cables
Ambrane has taken its charging cable campaign inside the metro, using witty, relatable copy to turn everyday commuter moments into...
Flipkart brings Big Billion Days to life at Bengaluru’s Metro
As Big Billion Days 2026 approaches, Flipkart is taking its festive sale into the daily commute with a metro-led OOH...
Digger takes a big swing at LA with larger-than-life 3D OOH
Tom Cruise’s upcoming film Digger turns a conventional billboard into a physical extension of its campaign, with a giant shovel...
Mangalam brings #BreatheBhimseni experience at Lalbaugcha Raja
The installation transforms a part of the Lalbaugcha Raja queue into an immersive passage inspired by the purity and freshness...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...
Landsec and Ocean Outdoor build on the cultural resonance of Piccadilly Lights
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
The campaign is conceptualised and executed by Coral Media
Times OOH Unveils ‘The Riviera’ in Ahmedabad
The screen is located at Sabarmati Riverfront on Ashram Road
