Sensodyne serves up immersive Wimbledon-themed OOH experience at London’s Borough Yards

Sensodyne has transformed London’s Borough Yards into a tennis-inspired brand experience, leveraging high-impact outdoor advertising to tap into the excitement surrounding Wimbledon.

Created in partnership with Mural Republic and its agency partners, the campaign takes over multiple entry points across the bustling cultural destination through a mix of hand-painted murals, large-format installations and heat shrink vinyl executions.

The campaign centres around the message, “Leave the Sensitive Outbursts on Court,” cleverly linking the emotional intensity of tennis with Sensodyne’s core proposition of relief from tooth sensitivity.

One of the standout installations features a giant tennis ball appearing to smash through a wall, accompanied by the campaign message, creating a striking 3D visual that immediately captures attention. Another execution recreates the silhouette of an animated tennis player mid-outburst, complete with the dramatic cry of “AAAARGH!”, adding a playful nod to the passionate moments often witnessed during major tennis tournaments.

Additional murals transform brick walls into stylised tennis courts, extending the Wimbledon atmosphere throughout the venue and ensuring the brand remains visible across multiple touchpoints.

Located near London’s iconic Borough Market and attracting both affluent local audiences and international visitors, Borough Yards provides Sensodyne with access to high footfall during one of the biggest sporting events of the year.