Apurva Parekh, Executive Vice Chairman of Pidilite Industries, to address OAC 2025 on the brand’s ‘jod’ with OOH

Apurva Parekh, Executive Vice Chairman of Pidilite Industries Limited, a distinguished Chemical Engineer and a pivotal figure in Pidilite’s remarkable growth story, is set to deliver a compelling Presentation at the OOH Advertising Convention (OAC) 2025. His session will explore a fundamental question about the medium: ‘Is OOH ka Jod, Mazbooti ka Jod?’ 

Having been an integral part of Pidilite since 1995, Apurva Parekh has played a key role in the company’s evolution into a pioneer and market leader in consumer and specialty chemicals. As Executive Vice Chairman and part of the promoter family, his influence extends beyond traditional business management, encompassing strategic decision-making, fostering innovation, nurturing key partnerships, and guiding the company’s long-term vision. Under his continued guidance, Pidilite boasts of well-known brands like Fevicol, Fevikwik, Dr. Fixit, and Araldite, with revenues exceeding $1.5 billion and a market capitalization that has grown at a remarkable CAGR of almost 30% since its 1993 IPO to over US $15 Billion. Apurva’s insights from his journey of leading such a resilient and dominant enterprise will provide a unique perspective on the enduring strength and effectiveness of Out-of-Home advertising. 

Under the theme ‘Mapping a New OOH-scape,’ the 19th OOH Advertising Convention (OAC) 2025 is poised to be the premier annual gathering for the OOH industry. Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, the convention will intensely examine the future of the OOH medium, with deep dives into cutting-edge technological advancements, shifts in consumer behaviours, and groundbreaking creative strategies.