JioHotstar & Shaadi.com unite in a perfect match for OOH brilliance

As Jio and Hotstar officially merged and unveiled their new logo, Shaadi.com saw the perfect opportunity to join the celebration with an innovative OOH and DOOH campaign. The collaboration between JioHotstar and Shaadi.com played on the theme of perfect matches, positioning the merger as the ultimate union, just like those facilitated by the matchmaking platform. 

Strategically placed billboards and digital screens across major cities carried a witty and engaging message: “Badhai ho JioHotstar! Aisi jodi toh hum sab deserve karte hai. Get on Shaadi.com.” This campaign not only congratulated the brands on their merger but also reinforced Shaadi.com’s core proposition, helping people find their ideal partners. The creative execution cleverly leveraged the buzz around the rebranding, making it a moment of cultural relevance while subtly reinforcing Shaadi.com’s value in the matchmaking space. 

The campaign extended beyond static billboards to DOOH screens, ensuring real-time visibility in high-traffic urban centers. By integrating digital media with traditional OOH formats, the collaboration maximized reach and engagement, tapping into JioHotstar’s vast audience base while positioning Shaadi.com as a brand that understands the significance of meaningful partnerships. 

This campaign exemplified the power of contextual marketing, demonstrating how brands can smartly align themselves with trending events to create a lasting impact. By capitalizing on JioHotstar’s rebranding moment, Shaadi.com not only congratulated the media giant but also reinforced its own brand’s core message, making the OOH and DOOH activations a win-win for both brands.