Anurag Sehgal, MD of Digital Tranzform, to address DDX Asia Business Conference 2025

Anurag Sehgal, Managing Director of Digital Tranzform Pvt. Ltd., joins the distinguished line-up of speakers for DDX Asia Business Conference to be organized alongside DDX Asia 2025 Expo on February 20 & 21, 2025 at Nesco Exhibition Centre, Goregaon, Mumbai.

Anurag will address the audience on the topic: ‘Retail Tech Blueprint: Digital Transformation for the front-end consumer retail experience’, setting the context for how brands and retailers can get the best from experiential technologies to enhance their consumer touchpoints.

Anurag, a well established Interaction Design Consultant, specializes in digital transformation strategies and their end to end development and execution. His expertise also lies in the development of retail transformations, retail intelligence and IoT-enabled solutions.

With a Master’s in Interaction Design from the prestigious Interaction Design Institute Ivrea, Italy, he has over two decades of experience helping legacy businesses and startups across industries like FMCG, hospitality, real estate, building materials, home appliances, and fashion accessories worldwide. He excels in crafting scalable tech-first models, integrating IoT, and digital ecosystems for which he has been awarded multiple CII awards.

Speaking about participating in DDX Asia as a speaker, Anurag says, “I am happy to participate at DDX Asia to share the blueprint of retail tech transformation. Retail experience is evolving, not only within the store but also into pre-retail and post-retail experiences. The omni-channel is now maturing. Opportunities, like DDX Asia, to exchange knowledge & case studies with the industry leaders & community are very important for the development of this industry.

The DDX Asia Business conference will direct sharp focus on how digital displays and experiential technologies are redefining consumer experience in the retail and out of home (OOH) advertising spaces. The sessions will focus on relevant aspects such as installation of digital display networks, automation and application of data analytics, creativity using advanced display technologies, innovative customer interface solutions and commerce, etc.

The knowledge sessions will be delivered by a diverse line-up of speakers, all senior industry professionals representing various segments of the digital display eco-system.

The conference will be followed by the DDX Asia Business Awards ceremony on February 20th.