Peta says ‘No leather products’ in OOH campaign

In order to leverage the big festival attraction to send out an important message across the country, Peta India, India’s Animal Rights Organisation, launches another wide-spread campaign to stop violence against cows by banning the product and usage of the leather products in the country. The campaign has been designed, planned and executed by The Media Ant, an online OOH agency.

The campaign showcases the image of a cow with a strong message spread across the prime locations of Ahmedabad, Kanpur, Patna, Chandigarh, Bhopal, Jaipur & Pune. The organisation has designed the creative in the native language of each city to send a clear message by building a connection with localities.

The campaign started a week ago is set to appear for a month.